Four decisions. Your ecosystem map and brand identity starter.
Monday · Decision 1
Your Ecosystem Checklist
You have seen the full Business Ecosystem Trail Map. Now record your decisions. What are you choosing, and what does it cost? You are not committing to everything today — you are naming your plan so nothing surprises you later.
Before You Begin
Complete the Business Ecosystem Trail Map tool on your dashboard first. Your selections from there become your answers here.
I will purchase my domain from
For my website, I am starting with
My email platform will be
I will deliver my freebie using
Keep it simple. Write what you plan to start with now, not every tool you may use later.
My estimated monthly cost is
Tuesday · Decision 2
Your Business Name Direction
Your name does not have to be final today. It needs to be a direction. Think beyond the first product — name the vision, not just what you are building right now.
The Naming Test
Will this name still hold if you add a second offer in one year? Can someone remember it after hearing it once? Say it out loud. That is the test. A good business name should be simple enough to repeat, broad enough to grow, and strong enough to still fit when your offers expand. You are not looking for a clever name only. You are looking for a name you can build on with peace and clarity.
Look for a name from one of these places: your person, your promise, your method, your metaphor, or your message. A good name does not have to explain everything. It needs to be clear enough to grow with you. Start by writing plain words first, then look for the one phrase that feels both clear and strong enough to carry your work.
Helpful tools for brainstorming and checking: Namelix for brandable name ideas, and Namechk to see whether a name is available across domains and social platforms.
This name works beyond my first offer because
I checked and the .com domain
Wednesday · Decision 3
Your Brand Identity Starter
Five decisions that make every future design faster and more consistent. You are not finishing your brand identity kit today. You are locking in the foundation it builds from.
Some websites that can help with color choices: Adobe Color for building palettes and extracting colors from images, and Coolors for quickly generating and previewing palette ideas.
Your 4 Core Colors + 1 Neutral Anchor (Fusion Color Method — Journey 1)
What is a neutral anchor? A neutral is a mid-tone color — usually a charcoal, warm gray, or deep brown — that bridges your other colors. It works on any background without clashing. It is used for body text, dividers, and icon strokes. It is not a fifth design color — it is the quiet connector. Pink, peach, or lavender are not neutrals. A neutral should be the color that nobody notices, but everything looks better because of it.
Core 1
#E8D1A7
Core 2
#9D9167
Core 3
#84592B
Core 4
#743014
Neutral
#442D1C
Click each swatch to choose your color. Think in roles: light base, main tone, support tone, accent, and neutral anchor. Seasonal colors are added in Journey 2.
Not sure what colors go together?
Choose one anchor color first. Then let the tool build a cleaner set around it: a light base, a support tone, your main color, a stronger accent, and a dark neutral. When you see one that feels right, apply it to your core colors above.
My anchor colorClick the swatch to choose
Use this like a mood board. The swatches above show one full combination. The boards below give you more directions to explore.
Typography Direction — Choose One Serif + One Sans-Serif
Typography is personality. A font does not just display words — it creates a feeling before anyone reads a single sentence. A soft serif feels warm and editorial. A bold geometric sans feels confident and modern. A delicate script feels personal and intimate. When you choose your fonts, you are choosing the tone of voice your brand speaks in — even before it opens its mouth.
Serif Fonts
EB Garamond
Serif fonts have small decorative strokes (serifs) at the ends of letters. They carry a sense of history, warmth, and weight. They feel trustworthy and editorial.
Use for: headlines, titles, quotes, moments of emphasis.
Sans-Serif Fonts
Inter
Sans-serif fonts have no decorative strokes — clean, minimal, modern. They feel clear, approachable, and easy to read at any size.
Use for: body copy, labels, navigation, captions, buttons.
Choose one of each. They work as a team: the serif creates personality, the sans-serif provides readability. Together they give your brand both warmth and clarity.
Serif
EB Garamond
Warm, editorial, faith-rooted
Serif
Lora
Soft, balanced, approachable
Serif
Playfair Display
Elegant, high-contrast, refined
Serif
Other
Write yours below
Sans-Serif
Inter
Clean, modern, readable at any size
Sans-Serif
Nunito
Friendly, rounded, warm
Sans-Serif
Montserrat
Structured, confident, geometric
Sans-Serif
Other
Write yours below
Not what you do — how you feel. These become the filter for every caption, every email, every offer description you write. If something you write does not feel like these three words, it is not your voice. Use the dropdown for ideas or choose your own word and type it in.
These are starting ideas — not a limited list. Choose what feels true to you and your business, not what sounds good in theory.
Thursday · Decision 4
Your Open Question
Write down the one thing about building this that you still cannot answer. Not a list — just the one question that keeps sitting at the back of your mind. This becomes the opening of Session 5.
Session 4 → Session 5
The question you bring to your guide this week becomes the first door we walk through together next session.
Keep it honest. Write the question that is slowing your next step.
Before Session 5, I will
Friday · Your Week Assembled
Your Blueprint Is Taking Shape.
You did not just fill in fields. You made four real decisions about what you are building and how. Read it all the way through.
Session 4 Field Notes — Your Decisions
Monday — Ecosystem Checklist
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Tuesday — Business Name Direction
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Wednesday — Voice Words
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Thursday — Open Question
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Next Step Before Session 5
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Brand Identity Preview
You did not just answer four questions. You named the infrastructure your business is going to be built on. That is not nothing. That is the blueprint.
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To share with your guide: copy to clipboard and email your reveal to MPRINTAGE@gmail.com.